CHICAGO  – FirstLook, a provider of inventory management, marketing and sales solutions, is set to unveil an inventory and sales tool that aims to empower dealers with instant insight into the vast array of vehicle information available to consumers through the Internet.

Called the Consumer Value Accelerator, the new tool is based on FirstLook’s work in consumer optimization technologies, as it aims to enable dealers to more successfully sell to today’s Internet-savvy consumer.

“With the majority of consumers beginning their shopping process online, the amateur often knows more than the pro,” said Pat Ryan, founder and CEO of FirstLook. “The Consumer Value Accelerator was developed to level the playing field between consumers and dealers by empowering dealers with the information that they need to succeed by selling value instead of haggling over price.

For more information, visit www.firstlooksolutions.com.