Ford Counters GM's Move With Zero Percent Financing Offer
Ford Motor Co. will offer zero percent financing on several of its popular models, countering efforts by General Motors Corp. to keep consumers coming to the showrooms, according to a Wall Street Journal story by Joseph B. White.
Ford on July 3 said it will offer no-interest financing for as long as 60 months on several high-volume 2002 models, including the Taurus, Ranger and Windstar models.
The No. 2 automaker also will offer zero percent financing for 36 months on the 2002 Explorer, Expedition and Excursion sport utility
vehicles, certain F-150 pickups, Focus small cars and Mustangs.
In addition, Ford is offering 1.9 percent or 2.9 percent financing for four-year loans, and 2.9 percent to 4.9 percent financing on five-year notes for other models.
The revised discount program will run through Sept. 3, the company said.
The decision comes a day after leading automaker GM launched its new discount campaign featuring zero percent financing to clear out 2002 models in advance of 2003 model-production this fall.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →