Ford Counters GM's Move With Zero Percent Financing Offer
Ford Motor Co. will offer zero percent financing on several of its popular models, countering efforts by General Motors Corp. to keep consumers coming to the showrooms, according to a Wall Street Journal story by Joseph B. White.
Ford on July 3 said it will offer no-interest financing for as long as 60 months on several high-volume 2002 models, including the Taurus, Ranger and Windstar models.
The No. 2 automaker also will offer zero percent financing for 36 months on the 2002 Explorer, Expedition and Excursion sport utility
vehicles, certain F-150 pickups, Focus small cars and Mustangs.
In addition, Ford is offering 1.9 percent or 2.9 percent financing for four-year loans, and 2.9 percent to 4.9 percent financing on five-year notes for other models.
The revised discount program will run through Sept. 3, the company said.
The decision comes a day after leading automaker GM launched its new discount campaign featuring zero percent financing to clear out 2002 models in advance of 2003 model-production this fall.
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