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According to Reuters, Ford Motor Co. has announced it is extending its offer of interest-free loans for up to five years across much of its vehicle lineup.
Reuters added that the world's second-largest automaker said it was offering rebates of $3,000 as an alternative to interest-free loans on many models. The new incentive program runs through June 4, says the news agency.
Ford is also offering $5-a-day leases on entry-level Ford Mustang and Ford Ranger models, according to Reuters.
Additionally, Reuters said that as part of its new program, Ford said it would match customer downpayments of up to $1,000 on Windstar minivans and is offering active and retired U.S military personnel a special $750 "military appreciation" discount on most Ford vehicles.
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
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For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
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In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
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What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
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How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
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More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
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It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
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Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
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Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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