Ford Using Carfax Reports for CPO Programs
Ford has selected Carfax to provide vehicle history reports to customers who take advantage of Ford and Lincoln certified pre-owned programs.
DETROIT, Mich. — Ford selected Carfax to provide vehicle history reports for its Ford and Lincoln Certified Pre-Owned programs. Starting Jan. 1, 2013, Ford will provide CPO shoppers with a free Carfax Vehicle History Report.
Ford and Lincoln certified pre-owned vehicles now come with a Carfax report and are covered by the Carfax buyback guarantee. Ford CPO cars pass a 172-point inspection and are backed by a 12-month, 12,000-mile comprehensive limited warranty, plus a 7-year, 100,000 mile limited powertrain warranty. Lincoln CPO cars pass a 200-point inspection and are backed by a 6-year, 100,000-mile comprehensive warranty. Certified Ford and Lincoln buyers also get complimentary 24/7 roadside assistance.
“Carfax proved to be one of the key enhancements Ford wants for its certified programs,” said Joe Koenig, vice president of Carfax. “We share Ford’s commitment to ensure their customers buy Certified Ford and Lincoln vehicles with greater confidence.”
More F&I
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →