MENU
SEARCHFormer Ford executive Gerhard Geyer’s book, "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," explains how the automaker avoided bankruptcy during the recent recession.
SARASOTA, Fla.—Former Ford Motor Company executive Gerhard Geyer authored and released his book "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," a 34-chapter tome that discusses how Ford avoided the GM and Chrysler route of bankruptcy.
Geyer credits current Ford Motor Company president and CEO Alan Mullaly’s efforts and a complete restructuring of the company's business model as the driving forces behind the automaker's current success.
"Mulally should be celebrated as game-changer in the automotive industry," Geyer said. "He completely turned this company around without begging Uncle Sam for bailout money."
The book goes on to detail Mullaly’s appointment as CEO following William Clay Ford Jr., and his task of changing the existing business model to systematically implement new building blocks to transform Ford's culture, products, technology, manufacturing facilities and union relations.
In addition to highlighting Mulally’s achievements, Geyer’s book also includes several management lessons that can be applied to other industries beyond automotive.
"Ford Motor Company: The Greatest Turnaround in U.S. History" is immediately available for purchase online at Amazon.com, CreateSpace.com and other channels.
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →
December brought some of the best borrowing availability for consumers in years, though lenders tightened their reins on riskier segments of the market.
Read More →
Solving mismatched payment quotes can boost sales, profits
Read More →
