Former Ford Motor Co. Exec Releases Book on Automaker’s Corporate Turnaround
Former Ford executive Gerhard Geyer’s book, "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," explains how the automaker avoided bankruptcy during the recent recession.
SARASOTA, Fla.—Former Ford Motor Company executive Gerhard Geyer authored and released his book "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," a 34-chapter tome that discusses how Ford avoided the GM and Chrysler route of bankruptcy.
Geyer credits current Ford Motor Company president and CEO Alan Mullaly’s efforts and a complete restructuring of the company's business model as the driving forces behind the automaker's current success.
"Mulally should be celebrated as game-changer in the automotive industry," Geyer said. "He completely turned this company around without begging Uncle Sam for bailout money."
The book goes on to detail Mullaly’s appointment as CEO following William Clay Ford Jr., and his task of changing the existing business model to systematically implement new building blocks to transform Ford's culture, products, technology, manufacturing facilities and union relations.
In addition to highlighting Mulally’s achievements, Geyer’s book also includes several management lessons that can be applied to other industries beyond automotive.
"Ford Motor Company: The Greatest Turnaround in U.S. History" is immediately available for purchase online at Amazon.com, CreateSpace.com and other channels.
More Auto Finance
Interest Rates Further Squeeze Auto Consumers
Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.
Read More →
Mind Your Process
Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.
Read More →
Top Five Credit Application Fraud Flags
Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.
Read More →
More Auto Loans for the Taking in August
Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.
Read More →
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →