Former Ford Motor Co. Exec Releases Book on Automaker’s Corporate Turnaround
Former Ford executive Gerhard Geyer’s book, "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," explains how the automaker avoided bankruptcy during the recent recession.
SARASOTA, Fla.—Former Ford Motor Company executive Gerhard Geyer authored and released his book "Ford Motor Company: The Greatest Corporate Turnaround in U.S. History," a 34-chapter tome that discusses how Ford avoided the GM and Chrysler route of bankruptcy.
Geyer credits current Ford Motor Company president and CEO Alan Mullaly’s efforts and a complete restructuring of the company's business model as the driving forces behind the automaker's current success.
"Mulally should be celebrated as game-changer in the automotive industry," Geyer said. "He completely turned this company around without begging Uncle Sam for bailout money."
The book goes on to detail Mullaly’s appointment as CEO following William Clay Ford Jr., and his task of changing the existing business model to systematically implement new building blocks to transform Ford's culture, products, technology, manufacturing facilities and union relations.
In addition to highlighting Mulally’s achievements, Geyer’s book also includes several management lessons that can be applied to other industries beyond automotive.
"Ford Motor Company: The Greatest Turnaround in U.S. History" is immediately available for purchase online at Amazon.com, CreateSpace.com and other channels.
More Auto Finance
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →