GE Auto Warranty Services Offers Credit Card to Increase Dealer Profits
LAKEWOOD, Colo.--GE Auto Warranty Services is offering CarCareONE, a customized private-label credit card that gives car buyers added incentive to return to dealerships for service, parts and other automotive needs.
LAKEWOOD, Colo.--GE Auto Warranty Services is offering CarCareONE, a customized private-label credit card that gives car buyers added incentive to return to dealerships for service, parts and other automotive needs.
The CarCareONE program lets dealers offer qualified customers on-the-spot financing, promotional financing terms up to 12 months, low merchant-discount rates, quick payment for credit-card sales and electronic transaction processing. The dealer's name is embossed on the card to enhance customer loyalty.
According to GE Auto Warranty Services, consumers with CarCareONE usually spend 300 percent more on products and services at the dealer than they would without the credit card. Sixty-three percent of CarCareONE sales are from repeat business to the dealership.
"The CarCareONE private label credit card helps auto dealers improve customer loyalty, customer satisfaction and aftermarket sales," said George Godfrey, vice president of sales for GE Auto Warranty Services.
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