MENU
SEARCHDETROIT –- General Motors Corp.´s last marketing campaign of the year offers customers cut-rate lease deals and cash bonuses if they finance 2004 and 2005 models through GMAC.
DETROIT –- General Motors Corp.´s last marketing campaign of the year offers customers cut-rate lease deals and cash bonuses if they finance 2004 and 2005 models through GMAC.
The sale runs through Jan. 3, 2005 and includes cash bonuses of $500 to $2,500 in addition to current rebates, reported The Detroit News.
GM explained the details of the program to dealers through a close-circuit telecast and in e-mails. Dealers received large red tags with spaces to fill in the manufacturer´s suggested retail price and the lowest price for which they´ll sell the vehicle.
In the first week of December, the company reinstated its offer of no-interest financing for 72 months on 2004-model vehicles.
These incentives come after GM´s market share reached only 24.8 percent and sales dropped to 16.5 percent in November, according to the The Detroit News.
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →