GMAC Stresses Credit Awareness Among Consumers
According to Hispanic Business magazine,
General Motors Acceptance Corp. (GMAC) is stressing the importance of credit awareness through a community outreach initiative aimed at assisting consumers in making sound financial decisions when they purchase or lease vehicles.
“We’ve met with numerous civic, social, educational and political organizations across the country to discuss the need for a financial education program,” said Jim Farmer, GMAC vice president of merchandising, advertising and communications. “Our goal is to facilitate an initiative that not only educates consumers, but also creates trusted customers."
GMAC launched the first phase of the initiative last year, running English and Spanish versions of an advertisement announcing the availability of a free credit brochure.
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