FI showroom red and grey logo
MenuMENU
SearchSEARCH

GO BIG! Moves Company Headquarters to Orlando

by Staff
October 22, 2003
2 min to read


GO BIG! Software has announced plans to move its company headquarters to Florida’s “Silicon Valley”, located in Lake Mary, just north of the city of Orlando. The company said it has secured 6,000 square feet of office space and will be combining operations with a brand new training center at the location. January 1, 2004 is the target date to be fully operational.


The Lake Mary/Heathrow area, 10 minutes from downtown Orlando and 30 minutes from Orlando International Airport and area attractions, is home to AAA. High-tech companies like Veritas and Convergys maintain offices there as well.

Ad Loading...


Fueling GO BIG’s expansion is the demand for its new Web-based menu software program, MenuWizardenterprise, according to the company. Released in May of this year, MenuWizardenterprise is being deployed in nearly 100 dealerships per month, GO BIG said.


Chuck Kennedy, corporate finance director for the Leith Group of 20 stores in the Carolinas, said that “...with Enterprise, we saw an immediate 25 percent increase in per-vehicle F&I profit as well as a nice bump in product penetrations for the group. Being able to administer the menu on the Web is a huge plus for us with 20 stores. Also, we can access reports on usage behavior and penetration statistics via the Web and quickly identify areas needing our attention.”


“I believe Leith’s menu initiative is proving to be successful because of the training provided by GO BIG,” Kennedy said. “For the initial kick-off, we brought in all of our GM’s, desk managers, and finance managers, including subprime managers. We were quickly brought up to speed by GO BIG on the process needed to set ourselves up for success. Essentially, GO BIG has provided us with the method [the process] and the means [menu software] to make it all work. We have retained GO BIG to provide training on a quarterly basis going forward.”


“GO BIG’s new training facility will enable our clients to maximize the impact of a menu when it is combined with comprehensive training,” said Edward Brooks, company founder and CEO of GO BIG! Software. “By locating the office center near a great airport and resort area, clients can visit our training facility and have a little fun, too. Airfare to Orlando International Airport is very reasonable from anywhere in the country. Since Orlando is well known as a destination resort, the area offers many choices for accommodations and recreation.”


To learn more about GO BIG! Software, visit www.gobigsoftware.com or call (704) 845-2999.


Topics:F&I

More F&I

Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Ad Loading...
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →