Graham Advertising Names Auto Dealer Traffic as its SEM Provider
Auto Dealer Traffic Inc., a search engine marketing (SEM) company, was chosen by automotive ad agency Graham Advertising to be the company's exclusive SEM partner.
Auto Dealer Traffic Inc., a search engine marketing (SEM) company, was chosen by automotive ad agency Graham Advertising to be the company's exclusive SEM partner. Auto Dealer Traffic was selected after an extensive review process of several leading automotive SEM vendors.
"Auto Dealer Traffic was chosen because of their industry reputation, responsiveness and cutting-edge Internet strategies," said Kirk Oleson, CEO of Graham Advertising. "Their knowledge of new media and emerging technologies compliments our expertise in traditional media."
In addition to Search Engine Marketing, Auto Dealer Traffic will implement online marketing programs that incorporate behavioral targeting to drive additional local in-market consumers to dealer websites, generate more sales activity for all areas of the dealership and optimize dealer websites.
Auto Dealer Traffic provides dealers with comprehensive Search Engine Marketing programs, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. The proprietary software can work with any existing web site platform. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.
More F&I
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →