Gravitational Marketing is partnering with Cactus Sky Communications for its Pot of Gold Program to increase lead closing ratios for their clients. The Pot of Gold Program will be an asset the company can offer to its Rich Dealers to generate more direct leads and increase the closing ratios of existing leads.

Jimmy Vee and Travis Miller, founders of Rich Dealers, have already begun to introduce the Pot of Gold Program to their Rich Dealer clients. “Our dealers have more leads coming in than most dealers every month, so it is imperative that they are able to follow up with them effectively, and this program will help them do that,” Vee said.

The Pot of Gold Program is designed to provide intuitive email responses to leads by continuing to maintain contact with the lead until such time as the prospective customer “buys” or “dies.”

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