WOODLAND HILLS, Calif. — Mobile marketing and technology provider Gumiyo has announced the release of Mobile Lead Management (MLM), a set of tools developed to help auto dealers maximize ROI from their mobile marketing campaigns.

The lead-management solution integrates seamlessly into Gumiyo’s Mobile Ready platform, enabling dealers to quickly and easily capture, process and manage real-time mobile phone SMS text messaging inquiries from consumers.

“Mobile Lead Management is very similar in purpose and function to Internet lead management,” said Rich Abronson, vice president of marketing for Gumiyo. “These tools ensure that incoming mobile phone leads, which come from down-funnel car buyers, are properly tracked and responded to so that dealers can connect with on-the-go customers and make the sale.”

Features of the new solution include the ability to capture mobile leads from in-market car buyers in one central system, native integration with the dealership’s CRM system via ADF format, tracking lead events such as lead form submissions and replies to text messages from consumers and dealers, routing of lead alerts in the form of text messages and e-mail, and generate detailed reports, according to the manufacturer.

“An effective mobile lead management program is critical to the success of any mobile marketing campaign,” said Abronson. “It ensures that dealers can reach buyers, provide relevant content, initiate a dialogue and, most importantly, generate revenue from their mobile strategy.”