Gumiyo Launches ‘Mobile Ready' Initiative
Gumiyo has announced the launch of the Mobile Ready program for retail automotive advertising agencies, automotive content providers and CRM companies.
WOODLAND HILLS, Calif. — Automotive mobile marketing company and technology provider Gumiyo has announced the launch of the Mobile Ready program for retail automotive advertising agencies, automotive content providers and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients.
“With the explosive growth of the mobile Web and SMS text messaging, advertising agencies, automotive content providers, and CRM companies are beginning to look at the mobile space as it relates to their offerings,” said Shuki Lehavi, Gumiyo CEO and co-founder. “This initiative is aimed at providing these companies with rapid development and deployment of best-of-breed mobile marketing solutions which we’ve built into the Gumiyo Mobile Marketplace platform.”
"The use of mobile marketing in traditional advertising is increasing at a rate that has not been seen since the launch of the Internet," said Dave Burrell, director of automotive operations at The King Partnership, a full-service automotive marketing, advertising and public relations agency. "Through our partnership with Gumiyo and their Mobile Ready program, we have been able to offer this ground breaking service to our dealers with a great amount of success,"
The Gumiyo Mobile Marketplace platform is a turnkey solution that helps businesses enter the mobile space. It was designed to allow organizations to quickly and easily incorporate the mobile channel into their marketing and CRM offerings, and provide the best and latest technologies the mobile medium has to offer to their customers, according to the company.
“The goal of this initiative is to enable ad agencies, CRM companies and content providers to cost-effectively extend their traditional and online marketing services and solutions to include SMS and the mobile Web,” said Richard Abronson, co-founder and vice president of Gumiyo. “The platform can be seamlessly integrated into a dealer’s operations, connecting auto retailers with car buyers anytime and anywhere.”
More F&I
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →