WILKES-BARRE, Pa. – F&I product provider GWC Warranty has promoted Mike Silverman to the position of director of marketing strategy.

Silverman joined the company in 2014 as manager of product strategy, and has since overseen product improvements and new product development aimed at helping dealers sell more cars. In his new role, he will have added input and influence over all aspects of the company’s marketing strategy.

“Mike’s accomplishments during his tenure at GWC have consistently contributed to the success of our dealer partners and, in turn, been a key factor in our company’s growth in recent years,” said GWC’s CEO and President Rob Glander. “We are confident that his leadership and vision for our future will continue to have a positive impact on GWC as a whole.”

Prior to joining GWC, Silverman held several marketing and sales roles at nationally renowned companies such as Dunkin’ Brands, Bose and the Cleveland Cavaliers. He is 2007 graduate of Amherst College and holds a master’s degree in business administration from the Franklin W. Olin Graduate School of Business at Babson College.