GWC Warranty Names New Chief Revenue Officer
The F&I product provider named Brian Stach to the post. The former vice president for Internet Brands will oversee all of GWC Warranty's field sales operations, including a nationwide team of area vice presidents, dealer consultants, and trainers.

WILKES-BARRE, Pa. — Used-vehicle service contract provider GWC Warranty today announced the appointment of Brian Stach as the company’s new chief revenue officer. He is charged with overseeing all of GWC Warranty’s field sales operations, including a nationwide team of area vice presidents, dealer consultant, and trainers.
Stach brings more than 15 years of management experience, having spearheaded results-driven initiatives for companies such as CareerBuilder, Yahoo!, and DialogTech. He most recently served as vice president of sales for Internet Brands.
“Brian is a proven leader with a long track record of fostering highly engaged, successful sales teams focused on flawless execution and best-in-class customer service,” said GWC Warranty President and CEO Rob Glander. “Because of this, we believe that Brian is an ideal fit to lead GWC Warranty’s talented, industry-leading sales team.”
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →