SAN DIEGO—Harbor Credit has announced the launch of AutoIQ.com, a Web site dedicated to helping consumers shop and finance new and used cars.

“Our mission is to make sure that people know before they buy,” said Rob Gaudio, president of AutoIQ.com. “Visitors can find a car, request a quote and shop for a loan—and then drive away happy.”

AutoIQ.com was designed with first time visitors and current customers in mind, whether they are web-savvy or inexperienced with the Internet. From basic navigation to requesting free quotes, the AutoIQ staff will assist consumers in making sure they find exactly what they are looking for as efficiently as possible.

“No matter what their credit score is, we work tirelessly to provide our customers with the service they need, be it a quote, loan, insurance policy or warranty,” said Gaudio. “And our uniquely designed, streamlined application process ensures the entire process will be as effortless as possible.”

AutoIQ.com also offers used car search, auto insurance and car warranty to meet the customer’s automotive needs. For auto insurance, customers can save up to 50 percent on their current rates. And AutoIQ’s car warranty program provides instant coverage, saving consumers up to 60 percent.