FI showroom red and grey logo
MenuMENU
SearchSEARCH

Harley-Davidson Reports 1Q Loss, Continues to Support Finance Division

Harley-Davidson Inc. reported decreased revenue and net income for the first quarter of 2009 compared to the year-ago period.

by Staff
April 16, 2009
2 min to read


MILWAUKEE — Harley-Davidson Inc. reported decreased revenue and net income for the first quarter of 2009 compared to the year-ago period.

The company posted net income of $117.3 million for the first quarter, down from $187.6 million recorded in the year-ago period. The company reported revenue of $1.29 billion, down from $1.31 billion in the first quarter 2008.

Ad Loading...

Harley-Davidson attributed the decreased income to one-time costs it incurred during the first quarter. The company recorded pre-tax restructuring costs of $34.9 million during the period. The company also incurred a one-time $22.5 million tax charge related to a change in Wisconsin tax law, which was enacted mid-quarter without public hearings and applied retroactively to Jan. 1, 2009.

Harley-Davidson Financial Services (HDFS) recorded first quarter operating income of $11.2 million, a decrease of $23.7 million or 67.9 percent from the year-ago quarter. This decrease was primarily due to a $17.1 million write-down of retained securitization interests and an $8.6 million write-down to fair market value of finance receivables held for sale due to higher projected credit losses.

Harley-Davidson took several steps to obtain funds, including raising $600 million through the issuance of senior unsecured notes, to support the lending activities of HDFS.

In addition, the company intends to access the term asset-backed securitization market in the second quarter of 2009, as it expects to be eligible for the Federal Reserve Bank's Term Asset-Backed Securities Loan Facility (TALF) program.

"We continue to make good progress on funding the needs of HDFS through the paths we have identified previously and anticipate that we will be able to obtain the needed liquidity," said Tom Bergmann, chief financial officer of Harley-Davidson Inc. and interim president of HDFS.

Ad Loading...

In the U.S., retail sales of Harley-Davidson motorcycles decreased 9.7 percent from the year-ago period. In the first quarter 2008, U.S. retail sales of Harley-Davidson motorcycles decreased 12.8 percent compared to the previous year.

"While we are mildly encouraged by the fact that the U.S. retail sales rate declined less in the first quarter than in the prior two quarters, we remain cautious and continue to expect 2009 to be an extremely challenging business environment," said Jim Ziemer, president and chief executive officer of Harley-Davidson Inc. "We continue to make good progress in executing our strategy for the economic downturn, and we will continue to manage our business with strong discipline."

More Auto Finance

$5 bill poking out of blue jeans pocket
Auto Finance•by Hannah Mitchell•October 14, 2026

Interest Rates Further Squeeze Auto Consumers

Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.

Read More →
Staircase with no rails next to red-painted wall
Auto Finance•by John Tabar•October 8, 2026

Mind Your Process

Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.

Read More →
Scrabble letter tiles spelling fraud
Auto Finance•by Gil Van Over•September 30, 2026

Top Five Credit Application Fraud Flags

Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.

Read More →
Ad Loading...
Paper money, car key fob and calculator
Auto Finance•by Hannah Mitchell•September 14, 2026

More Auto Loans for the Taking in August

Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.

Read More →
A fan of $100 bills sitting on a white envelope
Auto Finance•by Hannah Mitchell•August 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
man sitting at desk using a calculator
Auto Finance•by Lauren Lawrence•August 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Tiny toy car in front of small stacks of coins
Auto Finance•by Hannah Mitchell•August 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Finance•by Lauren Lawrence•August 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
Photo of document next to calculator and inkpen
Auto Finance•July 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →