MENU
SEARCHPohanka Honda of Fredericksburg, a new and pre-owned dealership, is the recipient of Honda’s 2010 President’s Award.
FREDERICKSBURG, Va. — Pohanka Honda of Fredericksburg, a new and pre-owned dealership, is the recipient of Honda’s 2010 President’s Award.
“It is my pleasure to announce that your dealership has earned Honda’s highest honor – the 2010 President’s Award,” said John Mendel, executive vice president of automobile sales at Honda. “Congratulations to you and your entire dealership team on this outstanding achievement. You’ve worked hard, and you deserve this elite recognition.”
This award recognizes dealership teams who have demonstrated professionalism and an unwavering pursuit of excellence in customer service, sales, training and facility operation. More than 1,000 Honda automobile dealerships participate in the President’s Award program annually and only 114 are able to call themselves winners.
“[Pohanka Honda] truly represents the spirit of the President’s Award,” Mendel added.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
Read More →
