HookLogic Integrates Polk Intelligence
HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.
NEW YORK — HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.
The arrangement enables HookLogic's Lead to Show 2.0 customers to leverage Polk's data to ensure that online and offline incentives are hyper-targeted to the leads that are most likely to buy, according to the company.
"We've worked with Polk for over three years, and results from our joint campaigns with automotive dealers have been unprecedented,” said David Metter, president of automotive for HookLogic. “It was only natural for us to build Polk market insight into our solution set, and our customers couldn't be happier."
Lead to Show 2.0 leverages Polk's predictive models to assign every internet lead a score based upon a number of factors, including lead source, in-market timing, past buying behaviors and household demographic data. Once scored, HookLogic manages and automates the delivery of targeted, limited-time offers, such as gift cards, which can only be redeemed in person at dealerships, according to the company
For more information, visit http://leadtoshow.com/lead_to_show_2.html.
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →