HookLogic Joins Dealer.com's Certified Provider Program
Hooklogic’s Web2Show and Lead2Show tools will now be available to members of Dealer.com’s Certified Provider Program.
ANN ARBOR, Mich. — HookLogic was named a trusted provider in Dealer.com’s Certified Provider Program, which will make two different HookLogic solutions, Web2Show and Lead2Show, to Dealer.com members.
Web2Show converts web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet targeting criteria. Lead2Show offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network. Both will be fully integrated into the Dealer.com analytics dashboard and can be implemented without any installation or training.
“We already have positive relationships with many dealerships across the country,” said David Metter, president of automotive for HookLogic. “But this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect.”
Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →