ANN ARBOR, Mich. — HookLogic was named a trusted provider in Dealer.com’s Certified Provider Program, which will make two different HookLogic solutions, Web2Show and Lead2Show, to Dealer.com members.

Web2Show converts web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet targeting criteria. Lead2Show offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network. Both will be fully integrated into the Dealer.com analytics dashboard and can be implemented without any installation or training.

“We already have positive relationships with many dealerships across the country,” said David Metter, president of automotive for HookLogic. “But this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect.”

Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.