Household, PeopleFirst.com Create Alliance to Expand Lending Options
Household Auto Finance®, one of the largest nonprime auto finance companies in the U.S., has announced an alliance with PeopleFirst.com (www.peoplefirst.com), which bills itself as the nation's largest online vehicle lender. Household Auto Finance will provide financing to PeopleFirst's applicants who meet Household's lending parameters.
PeopleFirst has made its mark as the pioneer of Blank Check® vehicle lending, and originates and services consumer loans almost entirely over the Internet via state of the art technology and service. The company was founded in 1995 to provide "hassle-free" vehicle loans to excellent credit quality customers.
With its new relationship with Household Auto Finance, PeopleFirst can improve the auto lending process for people with varying credit profiles, according to John Vella, CEO of Household Auto Finance.
"Now most Internet consumers will have access to quick and easy lending as a result of the
combination of PeopleFirst's and Household Auto
Finance's proprietary technology and auto
decisioning," Vella said.
Household Auto Finance specializes in a wide
variety of financing options for nonprime/subprime customers who have limited access to funding which includes financing the purchase of new and used automobiles, refinancing existing auto loans, and lease buyouts.
"PeopleFirst's goal is to provide a pleasant
financing experience to everyone looking for a
vehicle loan," said Brian Reed, president of
PeopleFirst. "We made a strategic decision to work with Household Auto Finance because like
PeopleFirst, it has a philosophy of improving
customer service through innovative technology."
About Household Auto Finance
Household Automotive Finance Corporation is a
subsidiary of Household International, Inc., a
Fortune® 200 company.
Founded in 1878, Household's businesses are providers of consumer finance, credit cards, nonprime auto finance and credit insurance products in the United States, United Kingdom and Canada. In the United States, Household's largest business operates under the two oldest recognized names in consumer finance - HFC and Beneficial.
Household is also one of the nation's largest issuers of private-label and general purpose credit cards, including the GM Card and the AFL-CIO's Union Privilege card.
For more information about Household Auto
Finance, visit www.householdauto.com or call (800) 342-6659 using the priority code PRPF0601.
About PeopleFirst
PeopleFirst was founded in 1995 to provide Blank Check® vehicle lending to consumers with excellent credit.
Once approved, PeopleFirst customers receive a no-obligation PeopleFirst Blank Check® as early as the next day. The Blank Check®, like a
personal check, is designed to customers the power and convenience of a cash buyer, letting them decide where and when they buy their auto or motorcycle.
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