Hyundai Tops Rankings in NADA Dealer Satisfaction Survey
Hyundai topped the rankings for the third consecutive time in the NADA’s Dealer Attitude Survey. Subaru and Lexus came in at No. 2 and 3, respectively.
MCLEAN, Va. — A survey by the National Automobile Dealers Association (NADA) revealed that new-car dealer satisfaction with their respective auto manufacturers continued to increase in 2011.
Hyundai finished in the top overall spot for the third consecutive survey period, while Kia finished fourth and Subaru climbed back to second place for its fifth consecutive Top 3 finish. Lexus dropped to the third spot while Mercedes-Benz finished fifth. Toyota and Volkswagen improved to sixth and seventh place, respectively. Porsche, Audi and Cadillac/Honda rounded out the Top 10.
The Dealer Attitude Survey, conducted twice a year, measures dealer sentiment in franchise value, automaker policy decisions that affect the dealership and the automaker's field staff who visit dealerships. Nearly 54 percent of new-car dealers nationwide, representing more 14,700 franchises, responded to the 2011 summer survey.
Click here for the full summary of NADA's Dealer Attitude Survey for summer 2011.
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