PeopleFirst.com announced May 22 a new partnership with Primedia's IntelliChoice Inc., an online and offline automotive information provider. Primedia's IntelliChoice will now offer PeopleFirst.com as a preferred vendor for readers seeking online vehicle financing.
IntelliChoice is owned by Primedia publishing, a special interest magazine publisher with more than 280 titles, and a news and information group on the Internet, led by About.com. According to the company, Primedia's IntelliChoice currently powers the automobile pricing and research centers for Motortrend Online as well as other Primedia group sites.
"As one of the Internet's largest and most trusted resources for automotive information, IntelliChoice was particularly diligent in its investigation of online lending partners," said Gary Miller, PeopleFirst chief executive officer. "PeopleFirst's convenience, low rates and customer service record certainly differentiates us from others in our sector. We're looking forward to being a valuable resource for IntelliChoice visitors."
"IntelliChoice currently receives over 250,000 unique users each month," said Ron Dion, director of online strategy and business development. "We are very serious about our responsibility to provide the highest quality vehicle pricing and finance opportunities for our visitors. As we complete our Web site integration with Primedia sites, we are even more committed to forming value-added strategic partnerships. PeopleFirst.com was far and away the best choice for an online vehicle financing relationship. Its clear leadership in the online vehicle lending marketplace made the decision simple."
According to the companies, through IntelliChoice's CarCenter Web site, www.intellichoice.com, consumers get the help they need to research, compare, configure and price vehicles. IntelliChoice's CarCenter Web site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and online buying services.
About Primedia
Primedia claims it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is a special interest magazine publisher in the U.S., and a news and information group on the Internet, led by About.com. More information about the company can be found at www.primedia.com.
About PeopleFirst.com
PeopleFirst.com (www.peoplefirst.com), a wholly owned subsidiary of Capital One Financial Corp., is an online vehicle lender, originating and servicing consumer auto and motorcycle loans primarily via the Internet. PeopleFirst is the pioneer of the Blank Check, an innovative finance option that gives loan recipients a no-obligation blank check that can be used for the purchase of a new or used car or motorcycle from a dealership or private individual. The company also provides financing for lease buyouts and the refinancing of existing vehicle loans.
