J.D. Power Projects Highest December SAAR in Eight Years
New-vehicle retail sales in December are expected to reach a SAAR of 14.2 million units, the highest level since 2006.
WESTLAKE VILLAGE, Calif. — New-vehicle retail sales in December are expected to reach a SAAR of 14.2 million units, the highest level since 2006, according to a monthly sales forecast released by J.D. Power and LMC Automotive.
J.D. Power projects sales of 1.3 million units for December, which represents a 7% increase on a selling day adjusted basis compared with last December. The selling day adjustment was made because this year’s December has one more selling day than last year.
Vehicle inventory levels at the start of December 2014 were at a 71-day supply, five days fewer than November and six fewer than last December. The end of the year is typically a strong time for dealers as customers seek better deals when inventories are being cleared out for the next year’s models.
“The industry continues to demonstrate strong sales growth as the year comes to a close,” said John Humphrey, senior vice president of global automotive practice at J.D. Power. “December 31 was the strongest sales day of the year in 2013, bringing in more than 118,000 units, or 10% of the month’s sales.”
LMC Automotive is still projecting total light vehicle sales of 16.5 million units, a number that was increased recently due to strong November and December sales. Sales in 2015 will continue to increase, and LMC is projecting the industry will sell 17 million units next year.
“The prospects for auto sales to overachieve in 2015 are moving closer to reality as 2014 goes out on a high note,” said Jeff Schuster, SVP of forecasting at LMC. “Economic bliss, driven by job creation, wage growth and low gas prices may drive consumers to showrooms at a faster pace.”
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →