JMsolutions and DME Holdings Announce Joint Venture
JMsolutions, provider of dealer-focused automotive technology products and services, and DME Holdings, LLC, a multi-channel communications marketing company, formed a joint venture.
Deerfield Beach, Fla. — JMsolutions, provider of dealer-focused automotive technology products and services, and DME Holdings, LLC, a multi-channel communications marketing company, formed a joint venture.
This collaboration places DME's Automotive Marketing Group (AMG), along with its DealerPower products, DME's call center, and its Jacksonville, Fla.-based technology company, in a separate and jointly-owned company called Red Rocket Solutions LLC.
Red Rocket Solutions provides automotive dealers and other industry-related companies with a full suite of customized, customer-oriented communications.
These include service reminders that utilize direct mail, e-mail, and telephone messaging to bring traffic into the service drive. Additionally, themed marketing campaigns are offered, such as upscale "test drive invitations," a "Let's Trade Keys" program, and personalized letters, designed to generate leads and prompt the return of previous customers.
These products are backed by world-class intuitive technology and analytics that allow dealers to increase sales and maximize their return on investment.
"Red Rocket Solutions' unique ability to provide advanced analytics and variable, customizable communications, combined with JMsolutions' Product Solutions offering, opens a whole new realm of service to our collective dealers," said Scott Barrett, president of JMsolutions. "Together, it is our goal to become the nation's leading fully integrated automotive technology solutions and marketing services provider."
Red Rocket Solutions will be led by Mike Walther, president of DME and Red Rocket Solutions. Walther formerly served as president of AMG and has been with DME for 13 years. Joining Walther at Red Rocket will be the entire AMG senior management team and all of their associates, adding a wealth of talent between the combined organizations. In total, there are 260 Red Rocket Solutions associates primarily based in Daytona Beach and Jacksonville, Fla. and St. Louis.
"Red Rocket Solutions will integrate with JMsolutions to deliver a full suite of variable sales and communication products and state-of-the-art technology," said Walther. "In today's busy dealer world, that is a highly desirable combination."
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →