Portland, Ore. Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc. and an industry leader in collecting, enhancing and distributing best-in-class automotive data, has announced that JMsolutions has signed a multiyear, multitiered contract to use Chrome's vehicle description data and Web services to enhance its dealer technology solutions.

Serving more than 2,500 U.S. auto dealers, JMsolutions is using Chrome's data and VIN Web services (including Chrome Construct and Automotive Description Service), to standardize vehicle descriptions throughout its product lines. JMsolutions hopes to achieve greater data standardization across all of its three suites of products: AAX inventory management, CMX customer management, and SMX sales and service marketing. Dealers will benefit from more in-depth analytics and increased ease-of-use, according to the company.

"This agreement will be of great benefit to our dealers," said Tim Zierden, Assistant Vice President and General Manager, Software Solutions at JMsolutions. "Chrome's ability to provide Web-based delivery of VIN decoding and configuration, as well as pricing data, allows us to provide consistent data between our solutions, reduce costs and speed up our development cycle."

Peter Batten, General Manager of Chrome Systems, said, "JMsolutions' goal of integrating its entire solution set to enhance dealer efficiency is exactly in line with dealers' needs in today's challenging environment. We are delighted that Chrome's data and services are able to play such a key role in helping to achieve that goal, and we look forward to a long relationship with JMsolutions."