CARMEL, Ind. — Nicole Archer has been named vice president of Autoniq, a business unit of KAR Auction Services that provides vehicle pricing, history reports and market guides to dealers.

As vice president, Archer will focus on expanding awareness of Autoniq’s features and functionalities, and enhancing the customer benefit of the technology’s offering within the KAR suite of vehicle remarketing products and services. KAR acquired Autoniq last June as part of KAR's Digital Services Group.

“Nicole is extremely passionate about identifying and implementing innovative tools that help dealers efficiently and effectively run their businesses,” said Thomas Marr, president of Autoniq. “She brings more than a decade of experience to our team, and I look forward to working with her to bring Autoniq’s services to even more markets.”

Archer most recently served as director of strategic projects for ADESA, a subsidiary of KAR Auction Services.

“I am excited for the opportunity to leverage my previous experience across the KAR group of companies to now benefit Autoniq’s customers, who rely on accurate, real-time information when sourcing vehicle inventory,” Archer.