IRVINE, Calif.– Kelley Blue Book has launched its free, interactive app for Android mobile devices, which provides Android users with car-buying and –selling information. Since November 15, the app has received more than 50,000 downloads and is currently among the top 10 free lifestyle applications. 

Kbb.com’s app also features a widget that can be positioned on users’ home screens to track their vehicle’s value. Whether users want to track their trade-in value prior to buying a car or stay updated on their vehicle value’s performance in the marketplace, the widget provides this up-to-date information. The widget can be accessed after downloading the app. Configure the widget by long-clicking on an empty space on the Android desktop, choose “Android Widgets,” and then select the kbb.com widget from the menu. 

As a fun added bonus for its Winter 2010 launch, there is a winter-themed “Easter egg” within the kbb.com Android app, featuring snow and a sledding child. 

“Kelley Blue Book took the Android app a step further in creating a pricing widget, giving consumers the information they need at their fingertips,” said Justin Yaros, executive vice president of product design and development for Kelley Blue Book. “The information found in the app and widget can help car buyers and sellers make more educated decisions with a better understanding of their current ride’s value and what is considered a great deal for a new vehicle. With the all-new app, kbb.com provides trusted valuation information not currently found within the Android Market.”   

Users also gain access to new- and used-car Kelley Blue Book values, including MSRP, invoice, fair purchase price, certified pre-owned, suggested retail, private party and trade-in values. Wherever they may be, car buyers and sellers can use this information in vehicle transaction negotiations.

In addition, car shoppers can find a local dealer with detailed maps and directions, and view vehicle photos and new-car video reviews from the expert editors of Kelley Blue Book’s kbb.com. The app for Android also features kbb.com’s Twitter feed, giving insight into the latest in automotive news and information from Kelley Blue Book.

To download the latest kbb.com app, visit http://market.android.com/details?id=com.kbb.mobile on any Android device. For more information about the app and other mobile offerings from Kelley Blue Book, visit www.kbb.com/company/mobile.