KBB: New-Car Transaction Prices Rise Nearly 2% in July
Thanks to declining car sales and the popularity of SUVs, July's average transaction price increased by $573 from a year ago to $34,721.

IRVINE, Calif. — Declining sales of cars and the growing popularity of SUV drove up the average transaction price by $573 from a year ago to $34,721. Compared to June, the average inched down 0.3%.
“Despite modest sales growth for SUVs in a down market, transaction prices in these segments are not particularly strong, with compact SUVs up just 1% and mid-size SUVs flat,” said Tim Fleming, analyst for Kelley Blue Book. “However, cars could fall to just 35% of overall sales in July, and this shifting sales mix is certainly helping increase most manufacturers’ average transaction prices.”

Fiat Chrysler’s average transaction prices rose nearly 4% from a year ago in July, with the Chrysler brand garnering an impressive 8% spike on a lower mix of the discontinued 200 sedan. Jeep climbed 4% thanks to stronger sales of the Grand Cherokee. Additionally, RAM prices grew 1%, with Dodge realizing a 2% increase.
General Motors’ average transaction prices were down 2% in July, with Cadillac emerging as the best performing brand with a 5% increase. Cadillac benefitted from a more SUV-heavy sales mix in July, estimated at two-thirds of the brand’s sales.
Transaction prices for Chevrolet, however, decreased by 1% on average, with the Silverado declining 4% from a year ago. Buick also realized a 4% decline in its average, with Enclave transaction prices falling 7% as Buick sells down its outgoing generation before the new Enclave launches later this year.
More Auto Finance

Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
AutoPayPlus Launches RePayPlus
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →