IRVINE, Calif. —The estimated average transaction price (ATP) for light vehicles in the United States was $33,754 in November 2014, according to Kelley Blue Book. New-car prices have increased by $165 (up 1.7%) from November 2013, while rising $568 (0.5%) from last month.
“Rising transaction prices are a reflection of stronger pricing in truck and utility segments,” said Alec Gutierrez, senior analyst for Kelley Blue Book. “Domestic automakers will be the main beneficiaries of this trend, as full-size pickup prices are up by an average of 4.3%, with the Big Three making up 94% of segment sales.”
Fiat Chrysler transaction pricing was up 3.4% on strong Jeep and RAM sales, as well as higher RAM prices. The RAM brand was up 4.7%, while the Chrysler 200 helped elevate the Chrysler brand with a 10.2% increase. Ford continued making gains with a higher mix of high-end trims of the outgoing F-Series generation. In addition, the refreshed Expedition increased 7.8%.
“General Motors also increased 3.4% on the Chevrolet and GMC lineup of SUVs and trucks,” said Tim Fleming, analyst for Kelley Blue Book. “General Motors’ redesigned utility vehicles, including the Chevrolet Suburban, Tahoe, GMC Yukon, Yukon XL and Cadillac Escalade, all reported double-digit transaction price growth compared to this time last year.”
Manufacturer Nov. 2014 Transaction Price (Avg.)* Oct. 2014 Transaction Price (Avg.)* Nov. 2013 Transaction Price (Avg.)* Percent Change Oct. 2014 to Nov. 2014* Percent Change Nov. 2013 to Nov. 2014* American Honda (Acura, Honda)
$27,341
$27,049
$27,429
1.1%
-0.3%
Fiat Chrysler (Chrysler, Dodge, Fiat, Jeep, RAM) $33,833
$33,971
$32,715
-0.4%
3.4%
Ford Motor Company (Ford, Lincoln)
$35,832
$36,029
$34,929
-0.5%
2.6%
General Motors (Buick, Cadillac, Chevrolet, GMC)
3.3%
Nissan North America (Nissan, Infiniti)
$28,652
$27,689
$28,949
3.5%
-1.0%
Toyota Motor Company (Lexus, Scion, Toyota)
$30,909
$30,542
$30,897
1.2%
0.0%
Volkswagen Group (Audi, Volkswagen, Porsche)
$38,556
