Kelley Blue Book (www.kbb.com) and America Honda Motor Co. (www.hondacars.com) announced Apr. 22 they have teamed up to speed the online pricing of used car "trade-ins" for prospective new Honda buyers.

Under the partnering agreement, Honda new car shoppers are guided to an owner link on the Honda Internet site. The owner is asked to complete a series of optional choice questions on specifications and the trade-in vehicle’s condition, according to the company. The responses are fed to kbb.com for evaluation, and the company says the trade-in price is communicated instantly.

"We recognize that time is of the essence to most new car shoppers today," said Stephen Henson, Kelley vice president of Marketing and Business Development. "Our expanded online relationship with Honda gives buyers an experience that is both efficient and credible. It’s another way that Kelley Blue Book is reinforcing its reputation as the trusted resource for new and used car shoppers."

"Our goal for Hondacars.com is to provide all the tools and resources consumers want most," said Dick Colliver, executive vice president of sales for American Honda Motor Co., Inc. "The Kelley Blue Book connection adds a new level of convenience to Hondacars.com."

About Kelley Blue Book

Based in Irvine, California, Kelley Blue Book is a resource for car-buying research and information. The company is currently celebrating its 75th anniversary. According to the company, its website attracts over 4 million unique visitors, generating nearly 30 million pricing reports per month. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.