Kelley Blue Book Launches Web Service To Connect Motorcycle Buyers Directly To Local Dealers
Kelley Blue Book announced Apr. 8 a new partnership with motorcycle Web site CycleVantage.com, to connect motorcycle buyers directly to local dealers, via their Web site, www.kbb.com.
The system will be similar to the company's existing online tool, BuyerConnect, which links auto dealers and car buyers.
"We have enjoyed great success putting car buyers together with sellers," said Stephen Henson, vice president of marketing and business development at Kelley Blue Book. "We are excited about doing the same thing in the power sports industry."
According to KBB, online visitors researching motorcycle pricing will now have the opportunity to submit a no obligation purchase request for the motorcycle of their choice. CycleVantage will connect them with a local dealer who will provide a free price quote.
"We are committed to delivering convenience and value to motorcycle buyers and sellers alike," said Mike Selvaggio, co-founder of CycleVantage. "Our partnership with Kelley Blue Book will connect buyers and dealers in a cost efficient and timely manner. That is a win-win situation for us all."
About Kelley Blue Book
Based in Irvine, California, Kelley Blue Book provides both consumers and the automotive industry with car-buying research and information. The company is currently celebrating its 75th anniversary. For the 4th year in a row, kbb.com is the most visited site by consumers who go on to buy both new and used vehicles, according to research by J.D. Power and Associates.
About CycleVantage
Based in Reno, Nevada, Powersports Media, Inc.-owned CycleVantage.com, is a new Web site dedicated to buying and selling motorcycles. CycleVantage consumers can buy or sell motorcycles. CycleVantage dealers can subscribe to DealerVantage, a web-based CRM, to receive in market motorcycle buyers from the Internet.
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