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Life of the South Partners with GO BIG! for Menu Selling Software

by Staff
July 3, 2003
2 min to read


Life of the South has selected GO BIG! Software, Inc. to provide menu-selling software for its agents and network of dealerships.


“We searched the country for the best menu-selling application and GO BIG! demonstrated a clear superiority in this important field,” said Dale Bullard, Life of the South’s SVP and chief marketing officer. “We can now give the F&I manager the ability to quickly produce custom menus for every deal.”

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“Dealers can choose a Web-based program or a simple desktop application and they are not required to use a specific F&I product,” added Bob Miller, vice President of Life of the South’s Auto Division. “The GO BIG! relationship adds great value to what we offer our agents and dealer clients.”


According to both companies, by using the MenuWizard(TM), dealerships will be able to increase per vehicle retailed (PVR), improve CSI scores, and reduce their exposure to litigation through proper disclosure.


“We are extremely pleased with Life of the South’s decision to offer our menu selling solutions,” said Paul Coughlin, SVP for GO BIG!. “Life of the South has been steadily increasing product sales and profitability for dealerships for several years, and can now do even better with MenuWizard while increasing customer satisfaction.”


According to Coughlin, “Ease of use is a key feature with our MenuWizard(TM) solution. There is only one deal screen and we customize background screens based on dealer specifications. F&I managers can edit almost every aspect of the menu and quickly demonstrate options to the customer. We can even print the menus in Spanish.”


About Life of the South

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Life of the South provides insurance products, fee income products, administrative services, dealer development, F&I training, and management consulting services to dealerships and other financial institutions throughout the country.


Based in Jacksonville, Fla., Life of the South offers products through its Greentree Advantage(SM) product line through automobile dealerships and financial institutions.


For more information on Life of the South, visit www.life-south.com.


About GO BIG! Software, Inc.


GO BIG! Software, Inc. is headquartered in Charlotte, N.C., and has offices in Florida, New Jersey, Mississippi, and Colorado.

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GO BIG! provides menu selling software and other income development solutions for auto, RV, motorcycle, and marine dealerships. It maintains strategic relationships with national dealer groups, general agents, and insurance and product companies.


For more information on GO BIG! Software, visit www.gobigsoftware.com or call (704) 845-2999.





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