LoJack Expands Dealer Education Program
WESTWOOD, Mass. –- LoJack Corp. has created a “Train the Trainers” program as an extension of the LoJack University training initiative.
WESTWOOD, Mass. –- LoJack Corp. has created a “Train the Trainers” program as an extension of the LoJack University training initiative.
The program will provide LoJack sales representatives with tools and information on how to coach dealers on using a transparent, educational and informative approach to selling the company´s products to car buyers.
Anthony Farina, national director of sales training and development, will spearhead the effort. One of his first projects will be the introduction of an interactive CD and companion hard-copy guide that teaches dealers how to use an educational, full-disclosure approach to selling LoJack products.
“This effort benefits two critical audiences: dealers, who can enhance their customer satisfaction index and increase their per vehicle revenue … and consumers, who will learn more about auto theft and how to protect their vehicles,” said Joseph F. Abely, president and COO.
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