Marvin Grimm Named Executive Vice President of Sales at CallCommand
CallCommand appointed Marvin Grimm to executive vice president of sales, responsible for CallCommand revenue growth along with the day-to-day management of the business development team.
CINCINNATI, Ohio — CallCommand appointed Marvin Grimm to executive vice president of sales, responsible for CallCommand revenue growth along with the day-to-day management of the business development team. He will work closely with CallCommand’s vice president of sales, Paul Moran, to train and prepare the sales team for several new product releases in 2008. He will be based out of CallCommand’s Irvine, Calif. offices and report directly to Mike Martinez, CallCommand’s COO and president.
CallCommand has experienced tremendous growth over the past five years and currently enjoys greater than 12 percent market penetration in its core automotive vertical. In order to continue its aggressive growth strategy and actively engage the business community and external markets to prepare for several new product releases in 2008, the company has decided to consolidate all of its automotive sales efforts under a single leader.
Grimm joined CallCommand as part of the RPM acquisition in June, where he served as vice president and general manager. In this position he was responsible for all aspects of product development, operations, and also managed and directed the sales force for Autobytel Inc.’s solution.
Grimm joined Autobytel in 2001 as national sales director for RPM at the inception of the RPM program. During his tenure, he increased dealer counts and lowered expenses adding to RPM’s success as one of the fastest-growing products in Autobytel history. He also helped secure relationships with many major OEMs, including Mitsubishi, Hyundai, Infiniti, Suzuki, KIA, Scion and GM.
Prior to RPM, Grimm worked in sports marketing for clients that included MLB, the NBA, NFL, Nike and other top corporations.
“I’m excited to have Marvin serve as executive vice president of sales. He has an outstanding track record as a manager and leader in the automotive industry and his success building RPM, combined with his knowledge of dealership operations and OEM relationships make him a natural choice for this position,” said Al Babbington, CallCommand CEO.
Commenting on his new position, Grimm stated, “I’m really looking forward to this wonderful new challenge. In the few months I have worked under the umbrella of CallCommand, I have found it to be an outstanding organization. The company has great people and a product that is second to none. 2008 promises to be a very exciting year with the line up of new technology and product releases we plan for the industry.”
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →