Maserati's New Finance Arm Boosts First Quarter Sales to Record Levels
In an overall luxury segment that has shown declined sales performance during the first quarter of 2007, Maserati North America has shown considerable gains, marking a continued rise for the company.
Englewood Cliffs, N.J., — In an overall luxury segment that has shown declined sales performance during the first quarter of 2007, Maserati North America has shown considerable gains, marking a continued rise for the company.
According to Jim Selwa, president and CEO of Maserati North America Inc., the performance of Maserati has been strong. "The luxurious Maserati Quattroporte is the leader in the $100,000 sport sedan segment,” said Selwa. “Hand-crafted Pininfarina design, true performance and meticulous attention to quality have found the select audience who value a unique and special automobile."
April 2007 total sales for Maserati reached 242 units, beating the previous top sales month of 235, set in July of 2005 — a point in time where Maserati jumped over 90 percent in volume. As of May 1, Maserati sales were up 14 percent over 2006, which was another record year for Maserati.
Sales remain strong with the DuoSelect Maserati Quattroporte commanding over 50 percent of Quattroporte sales.
Like the Quattroporte, Maserati Financial Services has reported a record volume month, providing clients with competitive financing and leasing solutions. Maserati is drawing in more buyers since the launch of its finance arm in January 2007. Approximately 22 percent of April’s total sales were purchased through the captive finance arm — with 12 percent of buyers leasing and 10 percent financing with Maserati Financial.
Because of this increased business, Maserati North America will add eight stores this year, bringing the total to 55 dealerships in the United States. New showrooms will open in suburban Detroit; Baltimore; West Palm Beach, Fla.; Sacramento, Calif.; Naples, Fla.; Cleveland; New York City, and Long Island. Maserati North America is proud to have the top selling dealer in the world, The Collection in Coral Gables, Florida. The southeast is the second leading region for Maserati in the U.S. followed by the New York Tri-State area.
Maserati will continue the positive momentum of the brand with the introduction of the globally acclaimed two-door Maserati GranTurismo in the fourth quarter of 2007.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →