Maurer Joins F&I Admin as F&I Retail Solutions Director
Dennis Maurer has joined F&I Administration Solutions as the company’s new director of F&I retail solutions.
LOMBARD, Ill. — F&I Administration Solutions, a leading provider of software solutions for the administration of F&I products, announced that Dennis Maurer has joined the company as director of F&I retail solutions. Executives said Maurer joined the leadership team to increase execution velocity as F&I Admin builds and delivers a broader set of solutions to dealers and agents in the F&I industry.
“We’re thrilled to have Dennis join the team in this role. His background and experience as a leader in automotive retail and the F&I space makes him a great fit to lead our clearFI efforts,” said Kumar Kathinokkula, COO of F&I Admin. “He will be a key driver behind our clearFI sales, marketing, positioning, and, of course, product roadmap. Dennis is a strategic addition to our team and we’re looking forward to leveraging his skillset across all aspects of our retail solutions.”
As director of F&I retail solutions, Maurer will be responsible for the day-to-day operations, sales, and marketing of the clearFI platform. Using real-time updates and a robust library of dashboards and reports that draw on both DMS and provider data, clearFI was designed to deliver actionable intelligence to fit each role in the F&I value chain. Maurer has over 15 years of product and marketing management experience. His expertise extends to areas such as F&I solutions, go-to-market strategy, sales enablement, and software development.
Most recently, Maurer served as product manager at CDK Global, a leader in automotive commerce software and services. He has worked with many of the largest automotive groups in North America, leading the way in optimizing operational efficiencies and building processes to increase revenue.
“I’m excited to become a part of F&I Admin. This is a talented group of people who are deeply invested in improving solutions for the industry and I’m looking forward to being an integral part of that,” Maurer said. “The clearFI platform in particular meets a common dealer and agent need that’s been overlooked for a long time now, so it’s going to have a big impact on the market going forward.”
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →