FI showroom red and grey logo
MenuMENU
SearchSEARCH

MaximTrak Wins Third Straight Dealers’ Choice Award

MaximTrak Technologies was recognized in the F&I Technology category for the third consecutive year.

by Staff
June 6, 2017
2 min to read


WAYNE, Pa. — F&I platform provider MaximTrak Technologies has once again been named a Dealers’ Choice Award winner by the readers of Auto Dealer Today magazine, a sister publication of F&I and Showroom.

To vote, dealers and dealership personnel needed to write in providers’ names and then score them on the product or service itself. Scoring also pertained to customer support and service, value, and whether the user would recommend the company to another dealer.

Ad Loading...

“Regular readers of Auto Dealer Today voted MaximTrak as a best-in-class technology provider in our space — for the third consecutive year,” said Jim Maxim, Jr., President of MaximTrak Technologies. “We thank all the dealers who took the special time to get involved and vote for MaximTrak because of how we impact their business.

“That dealers went out of their way to voluntarily recognize us affirms to OEMs and our other global partners in the U.S., Canada, China, Australia, South America and Europe that MaximTrak creates world-class F&I experiences that not only handle the challenges of modern F&I but increase profitability and CSI scores.” Maxim added.

MaximTrak, a RouteOne Company, offers the industry’s only all-in-one, flexible F&I system preferred by top names concerned with efficiency, profitability, compliance, and the modern customer experience, according to the company.

“Using MaximTrak for their F&I processes, dealers deliver a customer experience that replaces any feelings of ‘being sold’ with trust and transparency when offering the best solutions for the customer. This is a significant step in serving modern consumers who demand informed, individualized, and intelligent decisions,” Maxim said.

Topics:DigitalF&I

More F&I

Video Thumbnail
Industry•November 3, 2026

Managing Expectations

Learn how proactive communication, setting clear expectations, and providing solutions when plans change can strengthen customer trust and improve the overall service experience.

Read More →
Paper bar chart
F&I•November 1, 2026

The F&I Manager's Report Card

The best managers take the time and attention to measure the behaviors behind the numbers.

Read More →
Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Ad Loading...
Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →