NASHVILLE, Tenn. – Dealership Web solutions provider Dealerskins, a division of Dominion Enterprises, has announced that it has partnered with Mazda North American Operations to create uniquely branded, individual Websites for Mazda dealerships across the U.S. and Canada.

“Mazda has a great reputation for performance and excellence, and we are honored they have entrusted us with such a critical web marketing initiative,” said Kerry Cave, Dealerskins' national sales director. "We are committed to earning that trust each and every day by providing outstanding support."

As the preferred provider of Web solutions for Mazda dealers, Dealerskins will create individual, custom sites and provide training and support. Mazda dealers also will be able to utilize Dealerskins’ proprietary sales tools, including its Ups! search engine optimization and keyword report, Redline Configurator, Autobahn Inventory, and CarFax vehicle history check, according to Dealerskins.

“We are excited about this partnership with Dealerskins, as it will give many of our dealers an interactive edge in the digital space,” said Rudolph V. Privitelli, group manager, relationship marketing at Mazda North American Operations. “With more and more consumers researching automotive brands online it is important that our dealers have a strong Web presence. In many cases, a consumer decision on whether they visit a dealership is made from their experience online.”