San Ramon, Calif.—MediaTrac has announced the next generation of LoyaltyTrac, the company’s premier solution for marketing, tracking, rewarding and analyzing customer purchases to build customer loyalty.

The next generation of LoyaltyTrac offers significant marketing advancements and a new look. The updated user interface makes it easier for dealership staff to navigate the site to view customer surveys, marketing results, customer transactions and online reports. Dealers are offered 75 email templates they can personalize to market their most common dealership services—oil change, tire rotation, scheduled maintenance, engine, cooling and transmission services.

Dealers can choose to market through email, direct mail or a combination of the two. Campaigns may be recurring or one-time activities.

LoyaltyTrac also has 15 new online reports with graphs and charts to further detail customers’ buying patterns.

The company has also extended the benefits of its LoyaltyTrac product to the dealership’s cardholders. The cardholder website allows users to view current and past statements online. Special member-only dealership promotions are available on the site and the dealership can use a new messaging tool to communicate directly with groups of customers or send a message to an individual cardholder. The site also features a help and FAQ section.