SAN RAMON, Calif. -- Dealerships across all major brands have reported higher revenue and profit with MediaTrac’s customer loyalty program, the company announced. MediaTrac specializes in automotive service reward programs.

MediaTrac's LoyaltyTrac solution provides a path to communicating with customers through e-mail. Until now, capturing customer e-mail addresses has been a challenge for many dealerships. Without a consistent effort and a means to leverage that information, dealerships leave potential revenue untapped.

The LoyaltyTrac program helps dealers capture e-mail addresses during the loyalty card activation process and begins to immediately build a relationship with their customer beyond the vehicle sale. Customers who may not have purchased a vehicle from the dealership but come in for service are also invited to join the service rewards program.

"When you sell a car, you sell the whole dealership," said Ken Dent, service manager for Stirling GMC. "If you succeed in getting a customer in for service consistently, they are 85 percent more likely to repurchase a car from you. Since we've installed LoyaltyTrac, we've retained 87 percent of our sales to our service business."

By bundling warranty and value-added services such as oil changes and tire rotations into a platinum loyalty card, customers sense an even greater value in joining at the highest level. As a result, F&I is driving more revenue and profit.

"A platinum loyalty card program is really an extraordinary way to improve our dealership's profitability and build customer loyalty," said Tom Lane, CEO of Dwayne Lane Automotive Group -- Chrysler, Jeep, Dodge, Chevrolet, and Suzuki. "In just the first ten days on the program, we've seen a dramatic increase in our ability to up-sell warranty and other F&I products through the LoyaltyTrac Platinum card," Lane said.