TAMPA, Fla. — Moore & Scarry Advertising’s Tom Kerr will present a session devoted entirely to video pre-roll at Dealer Summit, organizers announced Wednesday. The event will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

“In this session, you'll learn which video platform is best for your needs, how to target your specific demographic and how to measure your campaign,” said Kerr, a partner and co-owner at Moore & Scarry. “Most of all, you'll see what a successful, tailored, pre-roll video campaign looks like.”

Kerr’s session, “Pre-Roll: You’re Doing It Wrong,” will feature an in-depth look at pre-roll, the most common form of video advertising, as well as examples pulled from successful dealer campaigns. Kerr has earned national recognition for work he has done for clients of Moore & Scarry as well as SPARQ, the social media platform he co-founded in 2014.

Registration for Dealer Summit is open at the event’s website. Dealers who register by April 1 will enjoy a $100 early-bird discount.

For information about exhibition and sponsorship opportunities, contact show chair David Gesualdo via email or at (727) 947-4027.