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SEARCHLOS ANGELES -- Instead of partnering with only one satellite radio provider, some automakers are giving consumers a choice. This can benefit F&I offices that offer satellite radio as an aftermarket product to customers who have a preference or a current subscription.
LOS ANGELES -- Instead of partnering with only one satellite radio provider, some automakers are giving consumers a choice. This can benefit F&I offices that offer satellite radio as an aftermarket product to customers who have a preference or a current subscription.
Subara recently announced that it might join Audi and Nissan and let customers choose either Sirius or XM when it begins offering satellite radio service, reported USA Today.
Sirius and XM use incompatible formats and each needs proprietary hardware in the vehicle. That hardware is available on many vehicles for about $400 to $600.
Sirius had 1.5 million subscribers in April and predicts 2.7 million by year's end. XM had 3.8 million in April and expects 5.5 million by year's end.
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