FI showroom red and grey logo
MenuMENU
SearchSEARCH

MSD Capital L.P. and Jeff Rachor Partner in New Automotive Retail Venture

MSD Capital L.P., the private investment firm for Michael Dell and his family, and automotive retail industry veteran Jeffrey Rachor announced Monday a partnership to form MSD Automotive Partners LLC, which will own and operate car dealerships across the United States.

by Staff
May 13, 2008
2 min to read


NEW YORK and CHATTANOOGA, Tenn. -- MSD Capital L.P., the private investment firm for Michael Dell and his family, and automotive retail industry veteran Jeffrey Rachor announced Monday a partnership to form MSD Automotive Partners LLC, which will own and operate car dealerships across the United States.


Rachor will serve as chief executive officer of MSD Automotive, which will operate from Chattanooga, Tenn.

Ad Loading...


Rachor has spent nearly three decades in the automotive industry. Prior to partnering with MSD Capital, he served as president, CEO and a member of the board of directors of Pep Boys. From 1997 to 2007, He has served in a variety of roles at Sonic Automotive Inc., including president and a member of the board of directors. From 1983 to 1997, Rachor served in executive and managerial roles with the Bowers Transportation Group, American Suzuki Motor Corp., and GM's Buick Motor Division.


"As the former president of Sonic Automotive, a Fortune 300 company and the third largest automotive retailer in the United States, he has successfully built and operated major businesses in this industry...we at MSD are thrilled to partner with Jeff in this new venture," said Howard Berk, a partner at MSD Capital.


Founded in 1998, MSD Capital exclusively manages the capital of Michael Dell and his family. The firm manages more than $12 billion in assets and has a diverse portfolio consisting of private investments, real estate and investments in publicly-traded securities.


Topics:F&I

More F&I

Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Ad Loading...
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →