N.A.D.A Appraisal Guides (www.NADAguides.com) has launched the second in a series of online products dedicated to increasing sales and boosting customer satisfaction at the dealership level.

The NADAguides Geo-Targeted Advertising program

allows dealers to specifically gear advertising to customers in their local area, through premier placement at the NADAguides.com Web site, according Len Sims, vice president of NADAguides.com.

Sims said he program tabulates an Internet customer's geographical location based on area and/or zip code information and then presents a local dealer's advertising to that customer throughout various pages at the NADAguides.com Web site.

"This is the first time NADAguides is offering an online advertising campaign that can be specifically delivered to local customers, monitored by the hour to gauge effectiveness, at a fraction of the cost of traditional advertising," Sims said.

The program, according to Sims, is expected to be one of the most unique and effective online ad campaigns NADAguides has ever offered dealers. The company says the program requires no set-up fees, no lengthy paperwork, no long-term commitment, and is available to all dealers.

Interested parties can contact Dillon McDonald, the company's marketing representative, via e-mail at dmcdonald@nadaguides.com or by phone at (925) 833-0978.