NADAguides.com and E*TRADE Bank Announce Partnership
NADAguides.com, a vehicle information resource on the Internet, on Oct. 8 announced a partnership with E*TRADE Bank, a branchless bank and subsidiary of E*TRADE Financial Corp., wherein E*TRADE Bank becomes the exclusive provider of automotive and motorcycle financing
for NADAguides.com and its extensive consumer base.
"Each month, NADAguides.com registers approximately 2.6 million unique visitors and
over 50 million page views and these numbers are growing on a weekly basis," said Len Sims, vice president of NADAguides.com. "A significant
majority of these online customers have special financing needs and as such, we need a business partner who can meet this demand by providing
top-shelf financial products and excellent customer service. E*TRADE Bank fits this mold perfectly."
Consumers visiting both the automotive and motorcycle verticals at the NADAguides.com
Web site will have access to E*TRADE Bank's full suite of financial services for new and used vehicles, as well as loan refinancing programs.
E*TRADE says it offers competitively low interest rates, a fast online approval process and customer service through dedicated loan representatives.
Consumers can access the automotive financing programs by clicking on the "Let's Get Started" button at the NADAguides.com Web site and then clicking on the Finance Quote tab at the top of the Automobiles home page. They can also access the motorcycle financing programs by clicking on the Motorcycles tab on the home page, and then clicking on the Motorcycle Loan link in the Motorcycle Research Center.
E*TRADE Bank customers can access NADAguides.com data from the Lending
tab on www.etrade.com.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →