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NADAguides.com has added e-mail and street address validation services to its dealer lead program -- features the company’s vice president say are essential to a successful Internet lead program.
“When Internet companies bombard dealers with bogus leads and unqualified customers, it becomes a real problem,” said Lenny Sims. “We launched these validation programs to help NADAguides.com send only the most qualified, in-market buyers to dealers on our program.”
Launched earlier this month, the program increases the quality of customers sent to dealers through the NADAguides.com Dealer Lead Program by ensuring that e-mail addresses are
accurate and functional and by checking the physical address against the United States Postal Service database. The technology retains
legitimate addresses, while discarding invalid addresses.
Dealers interested in the NADAguides.com Dealer Lead Program can contact the company’s marketing representative, Aaron Nichols, at (866) 357-6584 or by e-mail at sales@nadaguides.com.
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