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NADAguides.com Appoints New Management Personnel

by Staff
October 8, 2001
2 min to read


NADAguides.com, a provider of automotive information resources on the Web, on Oct. 8 announced the appointment of three industry experts to its top management ranks.


Jennifer Lange joins NADAguides.com as director of public relations. Lange recently served as production manager and senior publicist for RBI Communications, Inc. of Los Angeles, representing a wide variety of automotive and Internet clients to the media. While at RBI Communications, Lange was also a senior publicist for NADAguides.com and a regional publicist for Autobytel Inc. Lange worked closely with Autobytel Inc. since its inception in 1995, both in media and production, and most recently served as the company's investor relations manager. As Director of Public Relations for NADAguides.com, Lange is responsible for all corporate and media communications.

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Alison Cooper joins NADAguides.com as the director of new car data. Most recently, Cooper was the director of new and used vehicle content at Edmunds.com, where she was instrumental in developing a comprehensive platform for the company's database of new and used vehicle data. Prior to joining NADAguides.com on the west coast, Cooper worked for N.A.D.A. in McLean, Virginia. As director of new car data for NADAguides.com, Cooper is responsible for the development, configuration and distribution of all new vehicle information at the company's website, www.NADAguides.com.


Mary Szterpakiewicz joins NADAguides.com as a Web marketing specialist, responsible for expanding the company's online brand and promoting its presence on the Internet. Prior to joining NADAguides, Szterpakiewicz worked as a web design and marketing specialist for Synergy Promotions in San Diego, a full-service web-marketing agency. Szterpakiewicz has extensive freelance experience in web design, search engine marketing, and statistical and trend analysis. Most recently, she worked in the publishing arena, honing her skills in copyediting, proof reading, publishing promotions, editing and web design and layout. As Web marketing specialist for NADAguides.com, Szterpakiewicz is responsible for premier search engine, portal and directory placement and web marketing strategies.


About N.A.D.A. Appraisal Guides


N.A.D.A. Appraisal Guides is the world's largest publisher of appraisal guides for used vehicle values, including cars, trucks, vans, classic and collectible cars, boats, RV's, motorcycles, yachts, luxury motor homes, airplanes and manufactured housing. NADAguides.com (www.nadaguides.com), launched in February 2000, provides comprehensive value information and specifications for anything that rolls, floats or flies. NADAguides.com also provides one-of-a-kind vehicle value information to consumers who are interested in learning about the retail worth of a particular vehicle in today's market.

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