LEXINGTON, Ky. — Dealers’ Financial Services LLC (DFS), an automotive financing solutions provider serving the U.S. military community, has named Robert H. Nelson as the company's new president and chief executive officer.

Prior to joining DFS, Nelson served as chief operating officer and chief financial officer for several companies in both the public and private sector. Most notably, he was one of the founding members of Penske Automotive Group (formerly known as UnitedAutoGroup or UAG), the second-largest automotive dealership group in the United States. While at Penske/UAG, he served as both chief operating officer and chief financial officer and was a member of the board of directors. He was responsible for the dealer group’s wholly owned auto finance and warranty companies.

"Bob's experience in the automotive and financial industry is incredibly beneficial," said Vince Tyra, operating partner for Southfield Capital Advisors and chairman of the board for DFS. "He has the experience and the background to provide successful strategic direction to DFS as we expand and provide more products to our customers. I am excited to see DFS flourish with Bob as the organization's leader."