Irvine, Calif.-based OCT Group has announced a coast-to-coast strategic alliance with Pensacola Beach, Fla.-based Auto Listener(TM), which it says will provide an additional dimension of customer retention/satisfaction programs to its roster of services, designed primarily for auto and truck dealers throughout the country.

OCT Group President and CEO Grant Dunning said the new strategic partnership will add value to each firm's customer satisfaction package of services designed to convert prospects into buyers and transform buyers into long-term customers and referral sources. "The OCT Group will continue to gather valuable written survey information from auto and truck customers in three stages of the buying process: prospect, delivery and service," Dunning said. "Auto Listener will supplement that research with technologically advanced phone calling and computer communication methods. In order to resolve any issues and to capture prime leads and opportunities for the dealers, information from the Auto Listener research will be 'hot-faxed' to the dealership the same night to resolve any issues and to capture prime leads and opportunities."

The alliance will begin serving approximately 1,500 auto and truck dealers immediately through its combined network in all 50 states and throughout North America, according to Dunning.

About Auto Listener

Founded in 1992, Auto Listener, a division of the Listener Group, Inc.(TM), provides prospect/customer information and marketing services to the retail automobile industry.

About The OCT Group

The OCT Group (One Customer at a Time)(TM), founded in 1986, says it delivers a systematic approach to relationship marketing, emphasizing customer appreciation and measuring customer satisfaction for automotive dealers and other consumer-driven businesses.

For more information, call (800) 443-8937 or visit www.octgroup.com.